Your Customer Lifecycle Marketing Hub

📰 Current B2B CLM 300+ Newsletter

Most companies have cracked the upsell code, but few have cracked cross-sell.

📊Subscriber Only Research Reports

Preview of New Research Coming in October

Is Customer Marketing on the Radar of 66 Public B2B Companies?

Coming in November

The Rise of Customer Lifecycle Marketing

2025-26 Customer Marketing & Advocacy Employment

What's Really Happening with Hiring, Roles, and Careers.

By B2B CLM300+, March 2026

The State of B2B Customer Contact Databases

With an average customer contact database health score of 47%, companies are hurting themselves and their customers.

By B2B CLM300+, May 2025

The Rise of Executive Engagement

B2B Executive Engagement programs have evolved into a formalized, strategic discipline that is part of the engagement lifecycle stage.

By B2B CLM300+, February 2026

💼 Subscriber Only Job Board Sponsored by Appcues

See 150 CLM Job Postings

See the ones still accepting applications. Then use the Job Matcher to determine which are the best fit.

Updated on Mondays

📊 Public Research Reports

The State of B2B Customer Advocacy

B2B Customer Advocacy Matures: Field insights and advice for accelerating your advocacy growth engine.

By The Advocacy Bridge, September 2026

Customer-Powered Growth Survey

Insights and practical advice for turning advocacy, community, and the voice of the customer into measurable revenue.

By inevidence, September 2026

The State of Customer Advocacy in Integrated B2B Campaigns

Five trends defining successful customer advocacy-and how to make them work in your marketing.

By Joel Harrison, B2B marketing thought leader

The Science of Customer Bonding

What the behavior of 1.3M customers reveals about who actually stays.

By Greg Daines, Founder and CEO of Churn RX, July 2026

🧰 Public Resources

8 Stages of Customer Lifecycle Marketing

Image of the customer lifecycle journey and how CLMs partners at each stage.

Crisis Communications Workflow

Does your company have a Crisis Communication Plan?

See the visualization