The 2025 State of B2B Customer Contact Databases Report is first-of-its-kind research informing leaders and practitioners in customer success, marketing, and revenue/marketing operations about the impact an underperforming customer contact database (CCD) has on customers and a company's revenue and operational goals.
A Few Key Findings
Customer contact databases decay 20% annually.
Bad data is the second biggest customer campaign challenge.
Only 12% of companies have a formal repeat buyer program.
Only 29% of companies updated their customer contact database in the past six months.