A step-by-step Crisis Communications Workflow, mapping out exactly what to do in the first 8 hours of a crisis — and the follow-up cadence through Day 6 — for coordinating Corp Comms, Legal, and Customer Lifecycle Marketing.
According to Forrester, 77% of large companies have a crisis plan, but only 49% of mid-market and SMB companies do — get the workflow to build or benchmark yours.