My Promise: Publish the newsletter 2x per month with original research, curated relevant content, updated jobs, and lots more.

Subscribers receive:

Access to the CLM Job Board with 150 postings and a Job Matcher to find the best fit among current openings.

Access to CLM Hub: Unlock Reports and Resources

Update and enrich current employer, title, and location for up to 1,000 of your customer contacts with LinkedIn URL’s.

Why a newsletter? Driven by executive demand to increase customer lifetime value, B2B customer lifecycle marketing is evolving to foster deeper customer engagement, accelerate value realization, and generate additional revenue.

And, many CLMs
1- Are solo practitioners
2- Are filling a new role at their company
3- Would benefit from access to benchmarks and best practices

In the 2025-26 B2B Customer Marketing &Advocacy Employment Report, customer lifecycle marketing was the #1 emerging role. Today, there are 1,000+ practitioners with post-sales CLM titles/ responsibilities. This is a highly underserved group with new practitioners entering the field from customer success, advocacy, and demand gen. Thee are

As a 4X Customer Marketing Director and X-Forrester, I know the value of communities of practice and independent research.