The Rise of Executive Engagement tracks how B2B Executive Engagement (EE) programs have evolved from ad hoc, sales-driven executive meetings into a formalized, strategic discipline that unlocks revenue growth, innovation, and market leadership.
A Few Key Findings
210 EE professionals identified across 105 companies — 62% stepped into new EE roles within the past two years.
41% of programs sit within companies under 5,000 employees, showing EE is becoming a growth lever, not just an enterprise luxury.
More than half of those in current roles were promoted internally, and 57% hold Director-level or higher titles.
As AI expands relationship intelligence and high-growth companies formalize programs, the number of EE professionals is expected to double in the next two years.
Get the full report — including the EE evolution timeline, role and seniority breakdowns, team structures at companies like Salesforce and Google, and geographic distribution.