Glow: Help your customers find their people. Tell Glow about yourself and what you are trying to accomplish. Glow scouts, qualifies, and makes the warm introduction. Watch the 90 second video.

Gohvio: Sales, Marketing, and Finance all report different pipelines. Upsells and cross-sells are key to account expansion and revenue growth, but CLM’s limited visibility into the pipelines.

SendSight gives lifecycle teams a living workspace to visualize, audit, and optimize every customer journey, replacing static screenshots, spreadsheets, and slide decks with a single source of truth.

Appcues: I’m a fan of in-app messaging. Appcues helps customer lifecycle marketers turn their product into the best place to reach, encourage, and engage customers. Inside their new outcome-led, agentic workspace, teams work in plain language to build experiences, segment users, and analyze campaigns. Explore what's new!

Base: Is launching Customer Voices. Your customers’ stories do more than build credibility. They strengthen engagement, inspire advocacy, and create the kind of customer community that drives long-term retention by turning customer wins into social proof, supporting customer loyalty, and increasing product adoption.

Champion: Introduced Customer Revenue Orchestration, built on the idea that a company's most trusted customers are also its best source of revenue. It helps lifecycle marketers identify those customers and put that trust to work at the right moment, whether that's a reference, expansion conversation, or a save play.

SlapFive: This is Product Innovation Week at SlapFive. Five days…five product updates covering agents that trigger automated workflows for updating the advocates profile, offer an advocacy opportunity, update the health score and many more Customer Lifecyle Marketing use cases.

Vayne.io: I use Vayne to update and enrich customer contacts. They just launched an MCP server. The entire Vayne API is now available to your favorite AI agent. Connect once, and your agent can run your workflows just by chatting.

Which camp do you fall into?

This is their second annual report of 6,000+ tech workers. One half feels amplified by AI—The other half feels shaken by it. Burnout overall jumped 11 points in a single year, and four in 10 respondents are worried about losing their job. Even those who feel optimistic about their own career may not recommend that friends follow their path.

First-ever meet-up of Customer Lifecycle Marketers on July 28 from 4:30-7:00 ET. It’s at Revolution Hall in Lexington, MA. Co-sponsored by B2B CLM 300+ and SlapFive.

The $100B Lifecycle Playbook on August 5, Jon Farah of LifecycleX will share the lifecycle playbook’s of leading companies that move users from signup to revenue and beyond. Its online and invite only. B2B CLM 300+ subscribers will get a seat.

CustomerX Roadshow by SlapFive on October 2 in Boston.

Obsession 2026: Summit for customer-led growth by Base. New York Oct 14-15, San Francisco Oct 20-21. Tracks: Advocacy, Customer Lifecycle, Digital Customer Success.

What phrases should be in your resume, LinkedIn profile, and discussed at a job interview. The single most important: “Net Revenue Retention.” Others:

Check out the 35+ Job Openings than paste your resume into the Job Matcher to score the best-fit current openings.

I know the hiring manager at the first two.

Its earnings season. How do public companies talk about customer marketing on earnings calls, annual reports, SEC filings…This is first time anybody has assessed this and it will be updated quarterly.

As a 4X Customer Marketing Director and ex-Forrester, I know the value of communities of practice and independent research. I founded Repetitos to address one of the biggest impediments to customer lifecycle marketing, the health of a company’s customer contact database. The B2B CLM 300+ Newsletter is the next step in the journey…Irwin

Please Note: Unless stated, none of the content in this newsletter is sponsored.