New benefit for subscribers…more to come!
Why is keeping an up-to-date customer contact database such a challenge for B2B companies? Lots of reasons: management assumes it’s in good shape, nobody owns it, it’s boring and doesn’t get you a promotion…
Here’s the rub! The foundation of customer lifecycle marketing the customer contact database.
If you have your customers LinkedIn profile URL’s, B2B CLM 300+ will update and enrich up to 1,000 at NO COST. You’ll receive a spreadsheet with their current employer and hire date, title, and location.
Plus: First-ever meet-up of Customer Lifecycle Marketers: Boston/July 28.
Curated Content and Research
The $100B Lifecycle Playbook
Spend 7-minutes with Jon Farah, the founder of LifecycleX which delivers complete lifecycle marketing orchestration for product-led SaaS. He just released lifecycle audits of Notion, Clay, Apollo, Slack, Canva, Monday.com, and Calendly.
On July 8th, Jon is hosting a workshop where he'll share the lifecycle playbook’s these brands use to move users from signup to revenue and beyond.
From Gong’s State of Revenue AI 2026 report
Even though cross-sell/upsell moved down a notch, look what replaced it—AI. It does drive CLM’s a bit crazy when upsell/cross-sell are mentioned in the same breath, but for this report, it makes sense.
From Ramli John of Delight Path: State of Product Leaders Report. What resource or support would help you navigate the next 12 months?
Even though this is for product leaders. CLM’s also want research on what’s working, a peer community, and salary data (we just added salary to the CLM Job Board below)
Events
First-ever meet-up of Customer Lifecycle Marketers on July 28 from 4:30-7:00 ET. It’s at Revolution Hall in Lexington, MA. Co-sponsored by B2B CLM 300+ and SlapFive.
July 8 from 2:00-2:45 ET: The $100B Lifecycle Playbook Workshop
July 14 from noon-1:00 ET: Group Therapy for Customer Lifecycle Marketers with Lisa Pratt, VP of Customer Marketing at Deltek, Meredith Franks Winslow, CMO & Customer Marketing Leader and Irwin Hipsman, editor of B2B CLM 300+.
July 17: Marketing Profs Friday Online Forum: Pipeline Growth & Alignment: Practical Playbooks.
Why Sales Ignores Your Content 11:30-12:15 ET
Build ABM Around One Account List That Sales & Marketing Both Own 12:30-1:15
Generating Revenue From Existing Customers: Upsell, Cross-sell, or Repeat Buyers (guess who will be presenting?) 1:30-2:15
Subscriber benefits: CLM Job Board and Job Matcher.
June was the most active month this year with 30+ job openings. There are now 80 listings. Which ones are still open and who landed the others?
NEW: Paste your resume into the Job Matcher and it will score the best fit current openings.
Congrats to some recent CLM hires and promotions (see all)
Alan M, Senior Lifecycle Marketing Manager, Ring Central
Sophia J, Customer Lifecycle Marketing Manager, NinjaOne
Austin W, Manager, Lifecycle & Customer Marketing, Temporal Tech
Alyssa S, Manager, Sales Ops & Customer Growth, Simple Practice
Michele S, ABM & Customer Marketing Director, Lean Solutions
Just a few of Who’s Hiring (see lots more)
Cengage Growth Marketing Director
Calendly Senior Director, Growth Marketing
Coming in the next edition
New products and features from CLM related vendors
As a 4X Customer Marketing Director and X-Forrester, I know the value of communities of practice and independent research. I founded Repetitos to address one of the biggest impediments to customer lifecycle marketing, the health of a company’s customer contact database. The B2B CLM 300+ Newsletter is the next step in the journey…Irwin
Please Note: Unless stated, none of the content in this newsletter is sponsored.